Emma Welsh discovers that persistence can pay off after all.
I had positive proof recently that if you go on about something for a really long time, eventually someone will take notice. It hasn’t escaped the attention of my colleagues that I’m going to Mexico in three days’ time. I realise that I may have been somewhat boring over the past few months, but now it has paid dividends – at the office Christmas lunch last week, Secret Santa bought me a book (you guessed it) about Mexico. Someone actually remembered what I’d said and put two and two together to make four – my husband could do worse than take a tip from Santa!
Marketing tends to be the written equivalent of me droning on about my holidays. Someone recently told me that every person has to see at least ten communications about your product before they are likely to take any action, and I believe it. With that in mind, this could be the first time you read about our Global Water Summit which takes place at the Cavalieri Hilton in Rome on 30th April and 1st May 2012, but it won’t be the last.
We’re going through a very unsettled period at the moment. Global events – whether financial, climactic or revolutionary – will have a lasting impact on the way the world of water works. Everywhere on earth, people are trying to guess what the future will mean for them. At our summit in Rome, we will lay down the challenge to think bravely about one question: what does our successful water future look like? We’ve worked hard over the years to bring together the highest level international delegates whilst maintaining an open and intimate atmosphere, and it is that which will enable us to give this question the thought that it deserves.
We plan to use a range of different formats to make the content of the summit more digestible and to ensure that each delegate participates fully. This year, innovative new formats and technologies will place even more emphasis on interactivity, spontaneity and creative thinking, including an extra session of our hugely popular round table networking.
During the course of the conference, we will also be celebrating the achievements of the water industry in our annual Global Water Awards. The categories for nominations this year are: Water Company of the Year, Desalination Company of the Year, Public Water Agency of the Year, Desalination Deal of the Year, Water Reuse Project of the Year, Desalination Plant of the Year, Industrial Water Project of the Year, Water Efficiency Project of the Year, Water Stewardship Award, Water Deal of the Year, Water Technology Company of the Year and Water Performance Initiative of the Year. If you would like to make a nomination for the Global Water Awards, then either go to www. globalwaterawards.com or e-mail me at: email@example.com.
The facts we need to know about your nomination are: What is it? What has it achieved? What makes it special?
Your entry needs to convince the judging panel that the company, project, plant or deal is head and shoulders above its competitors and deserves to make it through to the shortlist. Once you’re on the shortlist, your entry will be voted for by GWI readers and members of the International Desalination Association. The closing date for nominations is 31st January 2012. And don’t forget, judging by the ten communications rule, the more you brag about your nomination, the more likely people are to vote for it!