ALL IN THE BRANDING
- From: Vol 13, Issue 7 (July 2012)
- Category: Need to know
- Region: Unspecified
- Related Companies: Dow Chemicals
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In last month’s article on the Chinese membrane industry (GWI June 2012 p35), we incorrectly stated that Dow Chemical had licenced its household RO technology to Foshan Midea.
- The nature of this ingredient branding programme is in fact a trademark licencing agreement rather than a technology licencing agreement. We apologise for any confusion caused.