Insight - David Lloyd Owen
- From: Vol 6, Issue 4 (April 2005)
- Category: Analysis
- Region: Unspecified
- Country:
- Related Companies: Ondeo/Suez and Veolia
Eau de Paris mineral water chic captures bottled-up issues.
Here’s an excellent new idea – a carafe that perpetually brims at a twist of a tap, with water that is genuinely fit to drink, at a cost that is less than a thousandth of that of a litre of designer water. What’s the catch? Well, Eau de Paris comes from . . . the tap. Thus 10,000 Pierre Cardin-designed carafes ...
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