Ecomagination puts water at the heart of GE
- From: Vol 6, Issue 5 (May 2005)
- Category: General
- Region: Americas
- Country:
- Related Companies: Aqua America, Betz (formerly BetzDearborn), General Electric (GE), ITT Industries, Osmonics, Pall Corp, US Filter and Zenon Environmental
GE outlined its ambitions for its water business at the launch of its green image this month. Larry Chertoff was there.
GE launched its “Ecomagination” strategy at a press conference last week, with the top brass of the infrastructure division on hand to explain how the group’s water businesses fit in. Ecomagination is GE’s initiative “to aggressively bring to market new technologies that will help customers meet pressing environmental challenges”.
It involves doubling the company’s spending on research ...
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