STIRRING GIANTS
- From: Vol 6, Issue 5 (May 2005)
- Category: Need to know
- Region: Unspecified
- Country:
- Related Companies: 3M, Cuno, General Electric (GE), International Power, ITT Industries and Siemens
GE launched its Ecomagination initiative this month amidst a prime-time television advertising campaign.
The initiative puts GE’s ambitions in the water sector right at the centre of the group’s strategy to reinvent itself as an eco-friendly company (see story p19). The launch was an opportunity to meet Bill Woodburn, the boss of GE Infrastructure, who likes to claim that “anything worth doing is worth overdoing”.
One of the titbits from the ...
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