Exploiting the herd
- From: Vol 8, Issue 6 (June 2007)
- Category: General
- Region: Unspecified
- Country:
Alison Ireland gets lyrical about marketing and the new IDA Yearbook.
Recent research into making people buy more things in supermarkets exploited the ‘herd instinct’. Mr Usmani and Ronaldo Menezes from the Florida Institute of Technology took the idea that, if a certain product is seen to be popular, shoppers are more likely to choose it. Thus, the challenge is to keep customers informed about what others are buying. Mr Usmani ...
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