Being the best in the world is not our job

Singapore PUB’s chief executive Peter Ng has another goal in mind: being the best for Singapore. It means pursuing impossible performance targets, pushing the boundaries of technology, and still worrying about how to win the trust of customers.

Everyone likes to think of Singapore PUB as the world’s leading water utility, but chief executive Peter Ng has another goal on his mind. “We don’t think we are the best in the world. It is not our job. We have to be the best for Singapore.” Being best for Singapore is in many ways a more difficult challenge. The city-state is such an unusual country: it is the land of...

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