Customer Engagement: Old hand Water Corporation can learn new tricks

Despite being famous for customer engagement, Western Australia’s water utility could still benefit from digital platforms.

 

When it comes to customer engagement, Western Australia’s Water Corporation is a rarity when compared with the rest of the world’s water utilities. It has an unusually deep understanding of its customers’ needs and consumption habits.

As the sole provider of drinking water for the entire state of Western Australia, Water Corporation has had to manage twin pressures of...

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