Utilities break down walls with customers using demand-led digital tools

Water utilities are playing catch-up with the other industries in the domain of customer experience. Emerging digital customer engagement software solutions can bring them up to speed.

Utilities are turning to big data analytics and behavioural science served up on digital platforms to coax their customers into becoming responsible and conservative water users in order to reach a supply-demand equilibrium.

Much of the software applications in the smart water space have been aimed at solving supply-side problems such as locating leaks in the distribution network or optimising...

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